Books I have read in the year 2018


Following are the books I have read in the year 2018. I have written the summaries in a way so you can decide if you would love to read any of these. Please provide your comments if you have already read any of this, suggestions, inputs or your recommendations for me as well.

1) “JSK” by Jay Vasavada

What is it about?

Explores various dimensions of the life of Shree Krishna and teaches important human values too. One of the best book on this subject.

Who should read it?

Anyone who loves, hates or remains neutral about Krishna.

2) “Sell” by Subroto Bagchi

What is it about?

Experiences of Mr. Bagchi as a sales professional. Tells beautiful short stories to explain various cases and situations.

Who should read it?

Sales and marketing professionals. A textbook for sales aspirants.

3) “Find your why” by Simon Sinek

What is it about?

Explains the scientific process of finding one’s life goals.

Who should read it?

Consultants, Speakers, Teachers, Trainers and all those who are responsible for shaping and mentoring others’ lives.

4) “Originals” by Adam Grant

What is it about?

Inspires to be creative and deliver original ideas. At the same time, it clarifies what originality is not about and where it is not required to be original. A myth buster book.

Who should read it?

Entrepreneurs, founders and everyone who play or want to play an important corporate role.

5) “Creative schools” by Ken Robinson

What is it about?

All the questions about what, why and how of education are answered here in this masterpiece.

Who should read it?

Teachers, Parents, Educational policy makers, everyone who is not happy with the current education system.

6) “Gita ane aapna prashno” by Swami Sachchidanand (Gujarati Book)

What is it about?

Discussion on various key issues of the society with respect to the solutions offered in Bhagavad Gita.

Who should read it?


7) “The magic of the lost temple” by Sudha Murthy (I have read Gujarati version)

What is it about?

A kiddy, beautiful novel for children that inspires to think differently and get involved into courageous actions.

Who should read it?

Young children. Also, parents and teachers who are supposed to tell stories to kids.

8) “Perennial seller” by Ryan Holiday

What is it about?

How to write a best seller book. I was expecting something different and got misguided when decided to read this.

Who should read it?

I abandoned it after reading around 35% of it.

9) “It happened in India” by Kishore Biyani

What is it about?

The journey of Kishore Biyani from an amateur trader to the retail tycoon of India.

Who should read it?

Management students, business aspirants, and early-stage startup founders.

10) “Marketing in 21st century” by B.N. Dastoor (Gujarati book)

What is it about?

Mr. Dastoor is a veteran marketing professional and he has written this book summarising his experience of more than half a century. He is witty in writing and you won’t feel bored ever.

Who should read it?

Marketing students and early age startup founders.

11) “The hard things about hard things” by Ben Horowitz

What is it about?

The challenges and issues you face on a day to day bases in the startup life and the solutions Ben has applied to overcome those.

Who should read it?

A Must read for every startup founder. You will regret delaying it.

12) “Take me home” by Rashmi Bansal (I have read Gujarati version)

What is it about?

Stories of entrepreneurs who have created successful businesses in small towns of India.

Who should read it?

Those who are seeking entrepreneurial inspiration and motivation. Students and business aspirants from the small towns.

Please write your views, suggestions, inputs or recommendations for me in the comment section below.

A better education system for a better living

better-education-better-livingKen Robinson, author, speaker and international advisor on education, in his remarkable book – “Creative Schools” explains 4 reasons why governments around the world enforce education.

  • Economical
  • Culture
  • Social
  • Personal

Here is my take on these reasons and how a better education system can bring a change:

Economy – Better education system for a better career?

The primary purpose of education is to become financially independent. Governments across the world also promote education for same reason. And this also should be one of the main purpose of education, but not the only one.

What kind of subjects are included under school education today,  so that they earn enough when time comes?

Let’s talk about what is already taught in most schools today.

  • They are learning languages, particularly English, but we hardly see students coming out of schools or universities as good reporters, interpreters, speakers, translators, writers or story tellers.
  • Math is considered just as a scoring subject or a beast support to be cleared by one third of total marks.
  • Science –  let’s save this topic for another post.
  • Sports, arts and other subjects are left to private coaching & activity centres.

Last week, I had a meeting with an Art teacher, who works in a very reputed school of Bhavnagar. I got pleasantly surprised when he said that he is very busy throughout the week and works from 8 AM to 8 PM, starting with school, and tuitions for rest of the day.

My excitement vanished when he told me that 80% of the parents have hired him, so that he can complete art & craft projects that their kids get from their schools, which actually are always out of the kids’ capacities.

He revealed to me that 15% of parents, put their kids in my drawing class because they aim for their kids to become doctors & engineers and want them to prepare  drawing figures & diagrams. 4% of them come so they can be part of competitions and create a better portfolio with the certificates they win. Just 1% of the students have a passion for art.  Some day she May replace this art teacher and start earning out of her art skills.

art_funding_gapImage Source:

What are the real skills that we need to inculcate in our children as to create a better education system?

  • Flexibility and adaptability
  • Ability to learn new skills
  • Networking and communicating with other people
  • Selling their skills to others

Unfortunately, we don’t see any of these in the entire curriculum.

Cultural – Education Nurturing Moral Beliefs

The Gita has taught us to understand & appreciate our culture and to understand & respect other cultures. That is what Hinduism is. And that is what tolerance is. But our community is now divided into the following categories:

  1. Those who don’t know anything about Hinduism or India in reality, but keep buegaling ‘Fables’ on social media. Sadly, a significant majority.
  2. Those who don’t know anything about Hinduism or India and keep degrading  everything about our culture and praise other cultures. They feel proud of it.
  3. Those who know our culture but have blindfolded themselves. . They neither want to know anything more nor want to respect other’s thoughts.
  4. Those who really understand Hinduism and Indianization, appreciate it, , are proud of it, understand others’ culture and respect it..

In the present situation, the first three  are in a whopping majority. But those who dream for a better India are responsible to educate their kids to this aspect too. This is another reason as to why governments enforce education. And also a reason to why we should look forward to a better education system.


Social  – Better Education System For Co-existing

Education is expected to make students responsible and respectful citizens. Education is also supposed to teach us basic etiquettes that we have to follow to co-exist in this world.

But aren’t we also aware of the number of suicides being committed by students? Solely because of teachers, schools and the education system collectively.

And I fear that the number may surpass murders & rapes executed by students over their fellow classmates or schoolmates. Aren’t we supposed to educate children on how life is too valuable to lose?

We all cast our vote with conscious thinking, but the kind of people sitting in our parliament are a national shame. Aren’t they? Not all of them for sure but we all know a few of them, who are and what was our thought process when we voted for them? In fact there was no thought at all or else they would not have gotten elected in the first place.

Did education tell us what factors we should consider while we were deciding whom we want to give our vote to?

I am in a flight while writing this article. Every time a flight lands in India, air hostesses requests passengers to remain seated  until the aircraft lands. Don’t we know that the flight won’t go away anywhere before we deboard? But is that how we really behave?

Personal – Knowledge for Self Help

In almost all  professional & HR surveys ‘Job satisfaction’ is rated as the top most reason of doing or not doing a job. But rarely you get satisfaction. Why is it so rare?

What  really is job satisfaction?

As Ken Robinson says. “There are two worlds. The world which exists even if you don’t exist. The world of events, of objects and people. And the second world is your own world, which comes when you come and ends as you go. This world consists of your thoughts, beliefs & action.”

We know the first world but very few people know something about the second world. Rest do nothing. When you know your own world and and make an impact on the outer world with it,  that very intersection brings satisfaction.

That is also one of the purpose of education. To prepare a person of actions as to create something that is useful to outer world. To channelise his thoughts in a positive direction and build better and stronger beliefs which does not change with every single WhatsApp message being forwarded to you.


We need to bring about a change. The education system in our country needs to change and we need to thrive for a better education system. Ironically, few things have changed from the colonial times. We have established IITs, IIMs, law schools and other institutions of excellence.

But rote learning still plagues our system, students study only to score marks in exams. It’s become a number game. The goal of the education system should be on creating entrepreneurs, artists, scientists, thinkers and writers to create a knowledge based economy and build a better future altogether.

Fun ways to teach kids numbers & basic math operations

At Milople Education ( we strive to find creative ways to inspire kids to be creative, innovative and future leaders. It’s our responsibility to help them give a platform where they can learn new things in most creative and fun way. Paarijat by Milople is a project to build the unique fun learning ways for kids between 2 to 8. And here we have summarized ways to teach numbers and basic math operations. Parents, teachers, and schools are welcome to use this and optimize these further. Please comment here your views and suggestions. If you want a set of 106 high quality laminated, long lasting number cards, you can please pay 597 Rs on following Paytm account and email us the address & number on The cards will reach you. Happy Teaching.


Adhik Maas – The additional month to improve yourself


Calendars are made in tune with the movement of the sun, the moon, and the earth. The days and months change according to the motion of these objects. But achieving accuracy in round figure is never possible so all the calendars have kept adjustments of leap years. The Solar calendar which is being widely followed across the globe has 365 days in a year. But to be in sync with the actual motion of the earth around the sun, the calendar adds 1 additional day every 4th year and year becomes of 366 days.

The Hindu calendar follows lunar movements and remains in sync with Nakshatras. The year is of 354/355 days regularly. The remaining 10 or 11 days a year would be adjusted all together every 3 years when an additional month would be added into that year. So the year becomes of 13 months. That month is called “Adhik Maas” (The additional month) and since it is additional, it should be spent on the worship and duty of Lord Vishnu. People observe fast, do additional pooja, chanting, Katha, Reading and etc which can give them peace and happiness.
The adhik maas is starting today and should be observed into the improvement and discoveries of one’s self. Take up an idea for this month, which you feel will sharpen your skills, will help you be better, will help you do better for future. That can be Reading, Meditation, Yog, Exercise, Practicing music and other hobbies, Visiting places, Meeting people, Speaking less, Cycling, Sports and anything which keeps you happy and makes you better.

Take up a Vrat (challenge) for you and follow the same for next 30 days. Spend dedicated time and put committed efforts towards it. Open the door of success and find the improved self of yours. Krishna will help you for sure.

What is your Creation?

What is your creation?

We have this beautiful world where several thousand people come and go everyday. Billions of people have been coming and going on this earth since centuries. Many of them have made an impact on us and few have made a significant impact on this world. Those who have made impact are the people from diverse domains, geographies and disciplines. But one thing very much common amongst all those is the fact that they have created something for us which lasted for a while or for long. They were writers who wrote poems, books and stories for us. They were engineers making machines and painters creating fantastic pictures. They were Artists whose performances and practices into the dance, drama, music and cinema are still being admired and followed. They were sports-persons who even today motivate us to stretch the boundaries and entrepreneurs who have generated immense value for society. They were scientists who gave us Yog, Aayurved, Acupressure, Acupuncture, Vaccines, Medicines, equipment and everything we see and experience around us. They were mathematicians, they were sculptors and they were architects. And all those thought leader who have given us powerful thoughts of spiritual living. They were all those ladies and gentlemen who have created the whole art and science of food for us. They all have created millions of things which are making our lives joyful today.

We at Milople and Paarijat By Milople bow down and celebrate all those people who have created something fantastic for millions of us.

What is your creation which will make this world better?

4 ways of offering onsite discount codes

4 Ways of offering on-site discount codes

Offering discounts for your online store can really be a powerful tool for boosting sales, clearing old stocks, increasing conversion rates, and, most importantly, engaging with customers. Discount codes can be an extremely efficient way of achieving this. In this post, we discuss various techniques of offering such discount codes to successfully boost eCommerce operations.

Let’s dive in!

  • Offer special prices for products

Offer special prices for productsOffering such discounts is very effective as this reduces the hassle of percentage discount calculations for the buyer. It is customer friendly.

It leaves a seamless and convincing impact on the psychology of the buyer and increases chances of conversion.


  • Static Discount Codes

Static Discount CodesWelcoming buyers at the entry points on “brick and mortar” store is a norm at most places. This has a refreshing impact on customers. Same goes for online stores. Discount codes can be an effective tool to do so. Fancy banners on the homepage of your website, advertising special offers with promo codes, or intermittent pop-ups with lucrative deals, can drive sales and instill a sense of urgency in the buyer. This approach can convert mere browsers into buyers.

  • Conditional Discount Codes

Conditional Discount CodesThis presents a win-win situation for both seller and buyer. This can be based on the volume of product purchased, product genre, a predefined time duration, particular group of customers, purchase store (online or offline), minimum purchase amount etc. It boosts the sale according to the requirement of seller and also benefits the buyer. For example, seller lowers its per-unit price if the buyer agrees to purchase a certain number of units from the seller.

  • Dynamic discount codes

Dynamic discount codesThis approach is about engaging and attempting to extract visitor’s information to track campaign progress and also trigger further engagement with them. The seller also poses certain terms and conditions like “Enter e-mail” or “Subscribe to newsletter’ for the buyer to avail the code and hence leaves it for the customer to decide.

Using such discount offering methods as per requirements can drive sales and customer engagement to a whole new level.

Thanks Arnab for penning this out.


Books I have read in year 2017

Following are the books I have read in the year 2017. Had I got to read only 5 out of these then which they would have been? I have answered this question in detail after the list of books.

Title Author Genre Language
Paratpar APJ Abdul kalam Spiritual Gujarati
Devadhiraj Himalay Bhandev Travel Gujarati
Puran purush Ashok kumar chatterji Spiritual, Biography of Lahiri Mahashay, One of the Indian mystical guru. Gujarati
Cleopatra Rider Hoggard Fiction Gujarati
Mayurasan Gijubhai Badheka Kids Stories Gujarati
Vision from the Vedas G Narayana Spiritual, Literature English
The Design of everyday things Don Norman Design English
Krishna the management guru G Narayana Business, Management English
Sell like a mad man, give service like a great man Business, Marketing English
Balakonu Nirman Parivar ni Prayogshalama NA Education Gujarati
Vidhyarthionu Nirman Shikshako kare NA Education Gujarati
Aanganvadi NA Education Gujarati
Ghar ma baal mandir NA Education Gujarati
Baal sanskar shaala NA Education Gujarati
Diva swapna Gijubhai Badheka Education Gujarati
Shikshan kshtere suryoday Mafat Patel Education Gujarati
Dhyan ane teni paddhati Swami Vivekanand Meditation, Spiritual Gujarati
Uchi Udan- APJ Abdul kalam Natavar Gohel Biography Gujarati
Golden Tap Kashyap Deora Business, Startup English
The Best Team Wins Adam Robinson Business, Management, HR. Good book to learn interviewing and recruitment practices English
Prachin bharat ma vignan – tathya and dantkatha NA History. Controversial Gujarati
When breath becomes air Paul Kalanithi Memoire English
Main Kamph Adolf Hitler Autobiography Gujarati
Bullet train Jule Vern Fiction. Story compilation Gujarati
Perennial seller Ryan holiday Business, Marketing. The book is good but i left it in between. talks only about book publishing. English
Seven Secrets of Hindu Calendar Art Devdutt Pattnaik Mythology English
Marketing 3.0 Philip Kotler Marketing English

And here are the 5 books I liked the most of all above.


  1. Design of everyday things

It took almost 3 months to finish this book. Hard to read but this has built my design skills. Would love to re-read in future. A must read for everyone in product design.


  1. Diva Swapna

A masterpiece for Education and the Gita for teachers. If we can have 1000 teachers as explained in the book, India can conquer the world.

  1. Golden tap

Experiences of Kashyap are valuable. He has defected the history of e-commerce very well into this book.


  1. Marketing 3.0

The Kotler “Dada” is again making hit with this book. Whatever you say he is a marketing genius and will remain forever.


  1. Vision from the Vedas

This tiny book written by G Narayana and published by AMA goes through a certain portion of the Veda and translates them into meaningful way. We get amazed at seeing the science, maths, and philosophy out of it.


The war of revenue between mall builders and retailers. Where is omnichannel?

E-commerce has brought a new issue to physical retail. Real estate companies building shopping malls are in truce with giant retailers like Zara, H&M, and others. The issue raised with Zara promoting their online store into their physical store located in a mall space. The developer raised the issue but could not stop them legally as the agreement did not have the terms related to this. The revised agreements started coming with a clause restricting retailers promoting their online shops inside the physical store.

Actually, the business terms between property owners and retailers were to share the revenue out of the sell happened. But the online commerce (say increased omnichannel practices) has started moving offline revenue to online. This left retailers with a clear benefit and builders at a loss since customer came to a physical store but bought from the online channel. So retailers earning all the share of sell and builders get nothing. In latest update into lease agreements real estate developers have started asking for a minimum fee as well along with revenue sharing.

In the benefits of consumer, retailers and real estate developers, setting up right omnichannel practices are essential. Retailers can’t rollback the online shopping habits. On the other side, people won’t ever shop 100% online. In fact, people don’t go to malls just to shop but to spend their time as well. So mall will keep getting millions of footfalls. So co-existence is the only way. I am sure this temporary tussle will improve omnichannel shopping capabilities for users finally.

Book Review: When Breath Becomes Air by Paul Kalanithi

Book Review, When Breath Becomes Air
She leaned her head on my shoulder, and the distance between us vanished.
I need you. I whispered
I will never leave you. She said

This is the conversation almost every couple wants to do from deepest of their heart once in their lifetime. This happened to Paul when he was crying after getting known about his cancer & for the first time. The book “When breath becomes air” is more a poetry of feelings than a book. Writer Paul Kalanithi has written his memoir a wave literally passes through your body multiple times into the book.

There would be few books of which the author died before they could finish.
There would be few books of which author knew that they might not be able to finish the book they are starting
There would be few non-fiction books of which you would not be able to stop yourself seeing the last pages, again and again, to know what happens at last.
There would be few books where you will start feeling empathy with the author.
When Breath Becomes Air is the one. Go for it.

Is sound part of Product Design? Check this case

Is sound part of good product design? Today in the morning I heard some sound into the hotel room I am staying in. The sound was similar to clash of two non-metallic solid objects. It happened twice within few seconds and I ignored both the times. After a minute the same sound buzzed again and this time I got up from the sofa and tried to find where the sound is coming from. Checked each corner but could not get any clue. I sat back and after a minute again the same sound reached to my ears. So I started investigating again. Checked corners, the kitchen, outside the window, behind the curtains and eventually opened the door as well. And there the case was. The room service was standing with an unpleasant expression on his face as of he was standing for quite some time now. So I realized that the sound was of the doorbell. I bet hardly few can recognize that sound as of doorbell.

A product failed to serve the purpose of alerting someone about an incoming guest. It increased the waiting time, wasted a lot of time for both and created unnecessary speculations for me. The cause? The sound used into the product. So yes, the sound is an important element of product design.

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